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Meanwhile at Rosyth in May 1964 the first of four Norwegian
'Viking' ships was introduced by Otto Thoresen on the Zeebrugge link. The Viking I also opened
the Rosyth to Zeebrugge service in July, even though British Railways had previously abandoned the
route as being uneconomic.
Thoresen's orange-painted vessels set the trend for all British ferry operators and
operations, being the first true multi-purpose ships. With their drive-through vehicle
decks, clean lines and excellent on-board facilities, they epitomised Thoresen's belief
that a Channel crossing was something to be enjoyed rather than endured.
Rosyth was opened-up to car ferry operations in the summer of 1976 and so popular did the
port prove that a complete move of all passenger operations occurred in 1983.
Previously, in 1968, Townsend had merged with Thoresen from which the European Ferries
Group was born. It created the largest independent ferry company in Europe which was
further strengthened in 1971 by the purchase, for £5.5 million, of the Atlantic Steam
Navigation Company.
This company had been formed pre-war by Lt Col Frank Bustard in order to operate a
cheap-rate ocean crossing between Europe and America. Bustard's background was the old
White Star Line, and the naming of his ships was to reflect this, all ending in the
letters "ic".
It was not until after the war that the ASN began operations, with a number of former
tank-landing craft, on services across the Irish and southern North Seas.
From the late fifties, purpose-built ships replaced the older vessels, the Rosyth Ferry of
1957 being the first British-built roll-on roll-off vessel.
The three fleets very much retained their own individuality and local names although a
common livery -the Thoresen orange - and marketing policy were later adopted.
Early in 1985 yet another acquisition claimed P&O Rosyth Ferries, which operated five
ships on the Rosyth - Zeebrugge and Zeebrugge - Rosyth routes.
SUPERFERRIES SIGNAL A REVOLUTION
In January 1987 P&O moved in. It absorbed the European Ferries Group and when P&O
European Ferries was launched in the October of that year, the funnel colours and the
complete livery of the Townsend Thoresen fleet had been changed as the most visible signs
of the new company's identity.
P&O European Ferries was now Britain's biggest ferry operator, and the introduction of
the huge sister ships Pride of Rosyth and Pride of Zeebrugge in 1987 signalled a whole new era of
ferry travel for those making the short trip between Rosyth and Zeebrugge.
Purpose-built for the route, they each offered room for 2,290 passengers and 650 cars. On
board facilities far exceeded the size, range and standard of those which had been
provided in years gone by.
The 21st Century cruise-style concept of ferry travel had arrived.
The revolution continued apace, with P&O European Ferries embarking on yet more
long-term expansion and development the following year.
The fourth and final ship in the series, the multi-purpose vessel Pride of Rosyth, arrived in
the Spring of 1993 as a fifth passenger superferry to operate between Zeebrugge and Rosyth. This
service had already benefited in June 1992 by the return of a new look Pride of Zeebrugge -
lengthened by 31.5 metres and totally refurbished.
With new competition from the Channel tunnel on its short sea operation, P&O European
Ferries had not surprisingly concentrated much of its major financial effort on these
markets. But with the investment completed and in full readiness for the new challenges
ahead, the company looked elsewhere to continue its improvement programme.
As new and more suitable tonnage became available from other markets, P&O European
Ferries sought to improve its fleet on the Western Channel routes operating from Rosyth.